FASHION

Malbon Expands and Reopens Dosan Flagship 'Malbon 6451', Doubling Down on Performance and Exclusives

Malbon, the LA-based lifestyle golfwear brand operated by Highlight Brands Co., Ltd., has reopened its first Korean flagship, 'Malbon 6451', in Seoul's Dosan area of Apgujeong following an expansion and renovation. The store has grown from a single floor to two, with a total floor area of 279㎡. It has expanded its performance offering and its store-exclusive 'Dosan Exclusive' line, and added a lounge-style rest area, 'Common Grounds', on the second floor. To mark the reopening, the brand is running a gift-with-purchase promotion through October 31, with gifts tiered by purchase amount.