Discovery Expedition (hereafter 'Discovery'), the premium active wellness lifestyle brand operated by F&F, has unveiled its winter-season visuals featuring brand ambassador Ningning, a member of the group aespa. Themed 'DISCOVER MY ACTIVE WINTER,' the campaign uses Ningning to express an everyday life of moving lightly and warmly, even in the cold winter air.
Set against a winter cityscape, the shoot captures free-flowing everyday movement, enhanced by Ningning's modern, polished aesthetic. Ningning wears the short puffers in distinctly different moods, creating a variety of everyday winter looks.
The pieces featured in the shoot are the 'Women's Heini Airvelo Down Short Puffer' and the 'Women's Olia Glossy Down Short Puffer,' both from Discovery's functional padded outerwear line. The two styles are characterized by materials with a glossy sheen and a soft hand, combined with a lightweight feel. According to the brand, both are built with an emphasis on lightness, starting with the fill, while still delivering warmth, making them suitable for everyday winter wear as well as outdoor activities.
The 'Women's Heini Airvelo Down Short Puffer' features a high-neck, super-cropped design. The tall collar wraps around the neckline to block cold winds, while the short length, which falls above the waistline, creates playful proportions. A loose fit allows it to be layered comfortably over bulkier innerwear. Offered in four colors including black, it pairs with a wide range of bottoms, from track pants to skirts.
The 'Women's Olia Glossy Down Short Puffer' is defined by a curved silhouette achieved through 3D pattern-making and a cropped design. Crafted from an ultralight glossy nylon with a subtle sheen, it adds everyday water repellency and wind resistance so it can be worn effortlessly through the changeable weather of deep winter. European duck down fill delivers both a voluminous silhouette and warmth, and the brand describes the style as adding a modern touch to the daily wardrobes of customers in their 20s and 30s.
"For this winter's puffers, we focused on a light, warm fit so that outfits don't feel heavy even in cold weather, and we planned them as functional padded jackets tailored to everyday life through a variety of materials and constructions," said Kim Tae-young, director of Discovery's marketing division. "Because they combine warmth, lightness and design, these are products that will make everyday life in the colder season warmer and more vibrant for any customer, whatever their needs, from the daily commute to weekend outings."
The products worn by Ningning in the campaign can be found at Discovery stores nationwide, on the official online store and through Discovery's official Instagram.
