Rokh, the global fashion house of designer Rok Hwang, has unveiled its Fall/Winter 2026 collection, 'Coucher de soleil.' From Oct. 16 through Oct. 25, Rokh will present the new collection at its showroom in Tongui-dong, Seoul, operating a pop-up store under 'The Fitting Room' concept, where visitors can try the pieces on for themselves.
'Coucher de soleil' is French for 'sunset,' the hour when the sun goes down. The collection draws inspiration from that moment at the end of the day when familiar things begin to look subtly different. According to the brand, it translates into clothing the way low-hanging light flows along the shoulder line, the delicate shifts that linger on sleeves and garments, and the silhouettes formed amid deepening colors, light and shadow.
Rokh also explored the intimate relationship between clothes and the people who wear them, focusing on the elegance and presence that emerge naturally depending on how a garment is worn. Fingertips lightly grazing a collar, a wrist revealed between sleeves, fabric flowing fluidly over the shoulders: through these subtle gaps and movements between body and garment, the brand set out to create a new sense of balance. Rokh said the collection captures a beauty that feels ever more delicate as the evening light deepens, along with a restrained sensuality.
The collection is anchored by coats featuring Rokh's signature multi-belt detailing, complemented by utility-inspired shirts, structured knitwear and trousers, skirts, and dresses. Lace-up shoes offering a modern reinterpretation of the classic ballet flat are also part of the lineup.
The double-breasted wool coat comes in a relaxed oversized fit that delivers ample, sculptural volume. Multi-belt detailing and a detachable scarf allow for a variety of silhouettes and styling options. The trench coat, crafted from a twill blend that is both sturdy and soft, reimagines the classic trench the Rokh way. Italian cowhide leather belts at the waist and neckline can be adjusted so wearers can style the piece as they wish.
The pocket shirt adds utility details to a classic mood, with a double-breasted closure that creates a structured, jacket-like silhouette. The knit pullover features an integrated wrap scarf with an elegant drape and button details; the scarf flows naturally along the neckline, lending a dressier feel.
The skirt combines three distinct types of pleats into one, generating rich volume and a dimensional drape with every movement. Multiple eyelets along the waistband bring out a utilitarian sensibility. Also unveiled were high-waisted curved wool trousers showcasing precise tailoring, a dress that achieves an elegant silhouette through softly lustrous cupro and an asymmetric design, a double-collar polo sweater, and a heavyweight hoodie featuring Rokh's vintage logo graphic.
The pop-up store at the Tongui-dong showroom is designed around the collection's title, 'Coucher de soleil.' In a space styled with warm hues and a calm atmosphere evocative of an autumn sunset, visitors can try on Rokh's collection and examine its silhouettes and details up close.
Founder Rok Hwang was born in Seoul and is currently based in Paris. After graduating from Central Saint Martins, he worked as an early key member of the Céline design team under Phoebe Philo, and went on to build his career at fashion houses including Chloé and Louis Vuitton. According to the brand, he drew international attention in 2018 as the only Korean designer to win the LVMH Prize. He has since collaborated with a range of global brands, including Canada Goose, Converse, H&M, Fritz Hansen, Asics, and Uniqlo GU.
'The Fitting Room' pop-up store runs from Oct. 16 through Oct. 25 at the Rokh showroom in Tongui-dong, Seoul. Further details are available on Rokh's official website and social media channels.
