Kodak Apparel, operated by Highlight Brands Co., Ltd. (CEO Lee Jun-kwon), has launched its 2026 FW 'Colorama Collection' as the fall/winter season gets underway, unveiling campaign imagery featuring brand ambassador and actress Kim Hye-yoon.
The campaign is themed 'THE COLORAMA MOMENT,' and its core concept is a reinterpretation of KODAK's distinctive color heritage through fall/winter fashion. Colorama is a theme inspired by Kodak's series of large-scale photographic advertisements displayed at New York's Grand Central Terminal from the 1950s to the 1990s, and it evokes Kodak's signature rich palette unfolding like a panorama. The 'Colorama Collection' pairs vivid yet vintage hues such as red, green and sky blue with seasonal materials like fleece and padding, as well as contemporary silhouettes, proposing a style in which the classic and the on-trend coexist.
According to the company, Kodak's signature 'Colorama Goose' and 'Brownie Down' series feature materials that bring out the individual character of each line, along with trend-driven designs, combining Kodak's characteristic warmth with functionality and versatility.
In the campaign, Kim Hye-yoon showcases a variety of looks, from fleece highlighting Kodak's signature vivid colors to lightweight down and heavy down. The brand noted that Kim's lively expressions, natural poses and stylish mix-and-match styling bring out the upbeat appeal of Kodak Apparel.
The collection's key item, the 'Colorama Microfleece Half-Zip Sweatshirt,' blends Kodak's signature vivid colors with a classic anorak design. Offered in a range of colors including orange, sky blue, navy and green, it plays up a vintage charm. The look can be varied depending on how the zipper is worn open or closed, while the light, soft microfleece fabric ensures a comfortable fit. Layered over innerwear, it can be worn into early winter. A large Kodak logo on the front serves as a focal point, and a drawstring built into the hem allows the silhouette to be adjusted.
The 'Colorama Lightweight Goose Down Jacket' combines an ultralight 10D (denier) fabric with premium goose down fill, delivering both a lightweight feel and warmth. The fabric adds a subtle sheen, while an integrated hood and a high-neck design that wraps up to below the chin help keep out cold winds. Offered in muted tones such as beige, light gray and charcoal, it pairs easily with a wide range of outfits and can be worn for everything from daily life to outdoor activities.
The 'Colorama Kodel Padded Jacket' has gone into its third reorder since its early release in August. It features 'KODEL WARM BALL,' a ball-shaped fill that provides both a lightweight feel and warmth. The small ball-shaped fill creates ample air pockets that trap warm air and help retain heat for longer. According to the company, the fill's characteristic loft enhances the jacket's three-dimensional silhouette, and its excellent recovery after washing makes it easy to care for.
Since launching the Kodak capsule collection in October 2019 and opening its first offline store in February 2020, Kodak Apparel now operates a total of 121 stores, including its Seongsu flagship store, department stores such as The Hyundai Seoul, and agency stores. Drawing inspiration from the film archive of Kodak Film, founded in Rochester, New York, in 1888 and boasting a 138-year history, the brand presents apparel and positions itself as a lifestyle outdoor brand grounded in originality, with lines such as the Kodak Mailer series, inspired by Kodak film envelopes, and the Kodak Brownie series, inspired by its cameras.
Meanwhile, Kodak Apparel's 2026 campaign images and videos featuring Kim Hye-yoon will be released sequentially through the brand's official social media and digital channels. The full range of fleece, lightweight down and heavy down products, including the items worn in the campaign, is available on Kodak Apparel's official online store and at its offline stores nationwide.
