Marithé Kids, the children's line of fashion brand Marithé + François Girbaud from LAYER (CEO Shin Chan-ho), unveiled its 2026 winter campaign featuring Kim Na-young, MY Q and their family on Oct. 13. Alongside the campaign release, the brand is running a promotion on new arrivals from the same day through Oct. 26.
Following last season, Kim Na-young and MY Q return for the campaign together with their two sons, Shin-woo and Lee-jun. According to the brand, the campaign captures Marithé Kids' distinctive winter sensibility through the natural, warm moments the family creates together.
The campaign concept is 'WINTER WONDERLAND.' Set in a forest in the depths of winter, it follows the adventures of Kim Na-young, MY Q and their family. Through unfamiliar, mysterious landscapes, the family tracks a giant snowman that once existed only in the imagination and winter objects hidden throughout the scene, creating fairy-tale imagery that blurs the line between reality and fantasy.
The 2026 winter collection centers on outerwear designed for the onset of cold weather. The lineup has been expanded to cover knitwear, sweats and sets as well as a range of accessories, allowing customers to complete their winter styling. With active children in mind, comfort and warmth serve as the foundation. Marithé's signature casual mood and refined design are layered on top, making the pieces versatile enough for everything from everyday wear to outdoor activities.
Outerwear, the core of the winter season, has been broadened in range. Highlights include a hooded down jacket with a clean silhouette, a long down jacket built to see kids through the depths of winter, and a bouclé coat with a soft texture. The brand says minimal logo details and refined design make the pieces suitable for a wide range of looks, from comfortable daily outfits to polished winter styling.
Accessories include balaclavas, knit gloves, padded boots and padded earflap caps. The assortment ranges from practical items designed for warmth to pieces that add a point of interest to a look. The brand says these items pair naturally with the outerwear to create fuller winter looks.
Marithé Kids observes that in kidswear, styles that offer not only warmth and ease of movement but also a way for children to express their own personality and taste are drawing growing attention. Accordingly, the brand plans to propose winter styles that blend naturally into children's everyday lives, adding its signature refined design to a foundation of practicality.
The customer promotion was introduced to celebrate the campaign release. For two weeks, from Oct. 13 to 26, Marithé Kids is offering 5% off new arrivals along with an additional 5% discount coupon.
