Planning to stock up your fall/winter wardrobe? Musinsa is launching the 'On & Off Festival,' a large-scale FW season promotion that bridges online and offline channels. Notably, it offers the same benefits as online plus additional discounts available only in stores.
The event runs through the 19th, both online at Musinsa Store and at offline stores. The offline event is held at all Musinsa Store locations and at Musinsa Empty Seongsu.
The promotion is designed to expand benefits for customers visiting offline stores. According to Musinsa, the number of visitors to its offline stores in September rose to about 2.8 times the level of the same period last year. Musinsa attributes the increase to its growing store count and rising demand to experience products in person, and has added offline-exclusive discounts on top of the benefits available online.
The standout is 'Musinsa MD's Pick,' a curated selection of brands that have proven popular in Musinsa's offline stores, handpicked by its merchandisers (MDs). Shoppers who buy these in store receive an additional discount of up to 15%. Popular Musinsa Store brands including ASEZON, LESIS, The Coldest Moment and Tansan Magnesium are participating.
There is plenty more to explore in store. The 'Offline Store Archive Sale' offers past-season items at up to 83% off, while the 'Exclusive Zone' showcases exclusive releases from brands available only at Musinsa. In the general sale, featuring 70 brands, an additional discount of up to 10% applies to in-store purchases.
Across both online and offline channels, FW items are discounted by up to 80%. Musinsa members receive an online coupon pack worth up to 20% off, and customers visiting offline stores receive a coupon pack worth up to 15% off.
For in-store shoppers, a receipt lucky draw will also award up to KRW 2 million in Musinsa Money to selected winners. Partner benefits from food and beverage (F&B) brands near the stores, along with payment discounts via Kakao Pay, paybooc and PAYCO Points, are also available.
"As the number of customers visiting Musinsa's offline stores continues to grow, we're seeing a clear shift toward shopping behavior in which customers browse and buy products without boundaries between channels," a Musinsa representative said. "Through this event, customers will be able to find popular FW season brand products at reasonable prices, whether online or offline." The event continues through the 19th online at Musinsa Store, at all Musinsa Store locations and at Musinsa Empty Seongsu.
