FASHION

Musinsa Beauty Opens Seongsu Store Nov. 11 With 10,000 Products
FASHIONNov 5, 2026

Musinsa Beauty Opens Seongsu Store Nov. 11 With 10,000 Products

Musinsa will open 'Musinsa Beauty Seongsu,' a dedicated beauty store, on Nov. 11 at 87 Yeonmujang-gil in Seongdong-gu, Seoul. The two-story space covers about 400 pyeong of net floor area. It is the company's second standalone beauty store, following 'Musinsa Beauty Hongdae,' which opened in September, and it will carry some 700 brands and around 10,000 products. Ninety-nine brands will appear in a Musinsa Beauty physical store for the first time. The store also features brand-focused spaces, including a brand-exclusive pop-up zone, a Next Beauty zone and a Beauty Onnuri Pharmacy.

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