Loewe and On are presenting a new footwear and apparel collection for Fall/Winter 2026 that traces a journey of artistic exploration. The collection launches Oct. 15 and will be available at select Loewe and On stores and online. It also marks the debut of two new styles, the Cloudsolo Hiker and the Cloudtilt Cosmic.
To coincide with the launch, the brands will release a campaign in which artists Joan Jonas, Martine Syms and Tarek Atoui wander through the spaces that inspire them. Shot by photographer Rosie Marks, the campaign follows the artists through the varied landscapes that have shaped their creative worlds, from forest trails to city streets. In voiceovers, the artists reflect on how movement sparks curiosity, how it informs their distinctive ways of working and their physical gestures, and how it opens the door to new creative inspiration.
For the artists in the campaign, movement is portrayed as a catalyst for inspiration that leads to unexpected discoveries. Joan Jonas, a pioneer of video and performance art, responds instinctively to nature through costume and movement. "When the wind starts blowing, I get dressed up and go outside. I'm not a great dancer, but I just move," she said.
For composer Tarek Atoui, movement always goes hand in hand with listening. It is a philosophy rooted in years spent walking through port cities collecting sounds. "Being able to move freely means being able to play freely," he said. For Martine Syms, whose practice spans film, video, performance and installation, movement resembles a desire path — the shortcuts that emerge naturally as countless people walk through a city. "That's how you move when you walk around a city. You're always looking for something," she said.
Built on the creative power of movement, the collection expands the Loewe and On partnership with two new footwear styles. The Cloudsolo Hiker, a fresh take on hiking codes, pairs a Cloud heel with a lugged outsole and the signature marbled rubber. The upper is secured with custom hooks, two-tone round laces and a co-branded metal buckle. It comes in four colors: sand, dark khaki, black and fox red.
The Cloudtilt Cosmic features a sleeker silhouette than the original Cloudtilt. Its new CloudTec® Phase bottom unit incorporates an exposed arch and larger cavities for added cushioning, while the upper is finished with engineered mesh, a translucent layer and Anagram stitching. It will be released in six colors: black, black/white, white, dark sand, bright orange and lilac.
The apparel translates Loewe's signature approach to form and material into functional outdoor codes. Parkas and padded jackets feature adjustable hoods and hems, zip pockets and breathable details. The lineup also includes a micro-ripstop jacket, a packable poncho that folds away for easy carrying, and cargo pants with pleated details. Tops, skirts and bootleg trousers in stretch double jersey are finished with breathable mesh details, alongside performance shorts, technical jerseys and French terry hoodies. The apparel comes in colors including black, khaki green, dark orange, purple and yellow, with select pieces featuring a multicolor Swiss Alps print.
The company said the campaign brings together Swiss engineering, developed through the lens of human performance, and Spanish craftsmanship devoted to the aesthetics of material and form, capturing the body in free motion, the creative ideas that blossom from that movement, and moments of new encounters and discovery. The Loewe and On collaborative collection will be available from Oct. 15 at select Loewe and On stores and online.
