Bag brand Minitmute (minitmute) opened a new store, Minitmute Hannam, in Seoul's Hannam-dong on October 17, coinciding with the unveiling of its 2026 Winter Vacation (26 WV) collection. The new store is previewing the 26 WV collection ahead of its official release, while also introducing an exclusive item available only at the Hannam location.
Minitmute launched in 2015 with lightweight, practical leather bags designed for travel. Rather than chasing trends, the brand has focused on materials and craftsmanship, bringing out the inherent appeal of leather through minimalist design. More recently, it has expanded its scope with the launch of a new Sporty line that lightly captures a sense of travel in everyday life.
Minitmute Hannam is a space designed to bring together a variety of materials, details and vintage furniture. According to the brand, the store translates its future direction into physical space and is arranged so that product and space connect as a single experience. Lush landscaping has been added outdoors, allowing visitors to feel close to nature even in the heart of the city.
Customers visiting the store can be the first to see the 26 WV collection before its official release. Also unveiled is the Porta Bag in caramel, an exclusive item available only at Minitmute Hannam.
To celebrate the opening of the Hannam store, Minitmute is hosting a range of customer events. The 26 WV collection will also be available through the brand's official website (www.minitmute.com) from October 19.
