BEAUTYOct 15, 2026
Amuse Korea Launches First Sister Brand RAWDEW, Kicking Off Its 'Drop' Model With Lip Balms
Amuse Korea Co., Ltd. announced on the 8th the launch of RAWDEW, the first sister brand to Amuse. RAWDEW will operate on a 'drop' model, releasing new products one at a time. Its first release is the 'RAWDEW Vita Butter Lip Balm' in eight shades, priced at KRW 8,900 for 6g. Sales begin on Amuse's official online store, with distribution expanding in stages to Zigzag, Emart24 and other channels.
