Casual street brand WACKY WILLY has unveiled 'WONI'S WINTER TALE,' its second campaign featuring Woni of the group RESCENE. Continuing its collaboration with Woni, the brand is now rolling out its winter collection in earnest.
Built around a fantastical winter fairy-tale mood, the campaign captures Woni's multifaceted charm alongside Wacky Willy's winter collection. Woni completes a scene straight out of a storybook, with styling that brings out the character of each piece.
Outerwear sits at the heart of the product lineup. The campaign features a range of winter items, from lightweight outerwear suited to transitional seasons to heavyweight outerwear that keeps the wearer warm even in the depths of winter. The shoot brings together, in a single campaign, an outerwear lineup varying in weight according to when each piece is meant to be worn. Woni makes the broad outerwear range her own, showcasing her synergy with Wacky Willy.
On the bottoms side, the 'Women's Bootcut Denim Pants' worn by Woni were introduced. With styling that highlights the distinctive bootcut silhouette, Woni reveals a different side from her outerwear looks.
Wacky Willy explained that the second campaign was planned based on the response to the first. "When we released the first campaign, we saw an enthusiastic response from fans," a Wacky Willy representative said. "This time, we've prepared a second campaign and a variety of content to let Woni's charm shine even more. We hope everyone will take a keen interest in the winter story that Wacky Willy and Woni will create together."
Sales will launch simultaneously across online and offline channels alongside the campaign release. The items worn by Woni in the campaign will be available from Oct. 13 at Wacky Willy's official online store and offline stores, as well as through online retailers Musinsa and 29CM.
