Women's contemporary fashion brand ATELIER EDITION has unveiled its FW26 main collection, 'VIOLET AFFAIR.'
The collection focuses on visually capturing the deep allure of purple. It interprets the color's distinctive elegance and romantic sensibility through a vintage mood, while cozy, tactile fabrics and a subdued color mix evoke the rich, deep atmosphere of the season. The lineup includes outerwear such as warm, soft cashmere and fleece jackets and voluminous fur jackets, along with knitwear featuring freely varied silhouettes and patterns, as well as skirts and pants.
Among the outerwear, the 'Embellished Cashmere Jacket' highlights the luxurious quality and soft hand of cashmere, with a minimal design that moves between classic and trend-driven for a polished look. The 'Flower Polar Fleece Jacket' offers a light, comfortable fit that keeps the wearer warm even in the depths of winter, according to the brand. The 'Reversible Fur Collar Jacket,' which can be worn on both sides, and the 'Spotted Faux Fur Jacket' are designed to shift between casual and formal, allowing for a range of styling options.
The knitwear line features the 'Flower Jacquard Round Cardigan,' whose floral pattern creates a romantic, charming feel, and the 'Raccoon Stripe Collar Knit,' which blends in raccoon fur for an elevated texture. The striped knit comes in seasonal color combinations such as purple and brown, and charcoal and khaki, for a look that is understated yet refined. Other pieces include the everyday-friendly 'Mohair V-Neck Knit' and 'Brushed Cashmere Round Knit,' the texture-rich 'Shaggy Midi Skirt,' and relaxed, comfortable wide-leg pants.
Meanwhile, Atelier Edition will host a presentation at its Dosan showroom from Oct. 31 to Nov. 1, offering the first look at the FW26 collection. During the event, the new collection will be available at up to 20% off, and gifts such as a 'Hair U Pin' and 'Leather Logo Trim Long Gloves' will be offered depending on purchase amount. The FW26 collection will be released in stages on the brand's official online store from Nov. 5, with a 10% discount promotion running for three days after launch. Further details are available on the brand's website and social media channels.
