3CE has released the 'Kuromi Edition,' the brand's first-ever Sanrio collaboration, teaming up with the popular character Kuromi. 3CE describes itself as the global No. 1 K-makeup brand, citing 2025 retail sales value data from Euromonitor International's Beauty and Personal Care 2026 edition as the basis for the claim.
The edition is an off-pink makeup collection inspired by Kuromi's signature kitschy charm. 3CE is positioning its own reinterpretation of off-pink as a key makeup trend to watch this winter, aiming to deliver a fresh mood through makeup looks that are both kitschy and stylish.
The collection comprises the Multi Eye Color Palette The Textile, Face Blush, Velvet Lip Tint Flush, Blur Water Tint and Glaze Lip Glow, among others. The products come in special Kuromi-themed packaging designed to enhance their collectible appeal, and the lineup also includes 3CE's existing bestsellers, allowing for a wide range of makeup looks.
Of these, the Multi Eye Color Palette The Textile in #Stolen Pink, Face Blush in #Smoked Petal, Velvet Lip Tint Flush in #Silent Pink and Blur Water Tint in #Mauve Silhouette are released as an exclusive edition available only in Kuromi packaging.
The Kuromi limited-edition shades capture the character's kitschy mood by pairing an intense semi-smoky eye with blush that blends naturally down to the under-eye area and a matte lip with a grayish pink tint. According to the company, using the Multi Eye Color Palette The Textile in #Stolen Pink together with the Face Blush in #Smoked Petal and the Blur Water Tint in #Mauve Silhouette creates a cohesive off-pink look that flows seamlessly from eyes to cheeks to lips.
The new and existing shades target distinctly different looks. The new shades are designed to create a kitschy yet on-trend off-pink look, while the existing bestselling shades deliver a soft peach-beige look suited to an autumn mood. 3CE said the two color families allow consumers to create a variety of makeup looks depending on the season and personal preference.
The 3CE X Kuromi Edition launches early and exclusively at Olive Young on October 26, alongside a range of collaboration merchandise.
