JUUN.J, the global designer brand under Samsung C&T Fashion Group, has unveiled its Fall/Winter 2026 campaign featuring actor Ahn Hyo-seop, the brand's global ambassador.
The campaign draws on 'NEWSTALGIA', the concept behind JUUN.J's Fall/Winter 2026 collection. The name blends 'New' and 'Nostalgia', and according to the brand, the collection captures JUUN.J's distinctive worldview: dissolving the boundaries between past, present and future in pursuit of timeless beauty and a futuristic take on the classics.
According to JUUN.J, Ahn shifts expression and mood from frame to frame to convey a seasonal sensibility that is at once classic and futuristic while remaining rooted in the present. Taking on the brand's hallmark bold tailoring, dramatic oversized silhouettes and play on materials, the shoot moves from a formal tuxedo set to leather and tweed, and on to a casual, street-inflected mood.
The first look comes straight from the brand's Paris Fashion Week runway: a navy wool tuxedo jacket and wide-leg trouser set layered with a pinstripe coat. The brand said JUUN.J's signature sculpted shoulder line and bold silhouette bring a modern, structural edge to classic dress-up style, giving it an avant-garde feel.
The second is an all-black leather look. Precision-finished leathers are layered in varying textures and volumes, and the brand said the contrast between leather's characteristic heft and the fluid, flowing silhouette creates a chic, luxurious mood.
The third look combines materials with contrasting properties. A textured bouclé wool tweed is paired with soft-handled ultra suede, while calm yet warm neutral tones and a relaxed fit lend the look a restrained, understated air.
The final look is casual. Knitwear and a shirt are paired with denim trousers featuring origami detailing, a three-dimensional folded construction, while JUUN.J's chunky, bold signature 'ARC' sneakers add a sporty touch.
"With his urbane aura and classic appeal, Ahn Hyo-seop was the ideal embodiment of 'Newstalgia', JUUN.J's Fall/Winter 2026 theme and its message of the past and present coexisting," a JUUN.J representative said. "Through his sensitive, expressive interpretation, the experimental looks that drew attention on the Paris runway have been reimagined as luxury wear that makes a powerful statement in everyday life."
The campaign imagery and the pieces worn by Ahn will be rolled out in stages at JUUN.J stores nationwide and on SFF Shop.
