Premium lifestyle fashion brand MLB unveiled its FW26 beanie campaign, ‘MY ICONIC BEANIE, THE RESCENE WAY,’ featuring the group RESCENE, at 11 a.m. on October 7. Through the campaign, MLB is showcasing its signature FW26 beanies alongside the distinctive styling of RESCENE’s members, while also running a promotion offering photo cards featuring each member’s campaign images.
The campaign’s hero item is MLB’s ‘Miyaong Beanie.’ Building their looks around the beanie, the RESCENE members presented a range of winter outfits that reflect their individual charms. According to MLB, beanies in a variety of colors — including pink, ivory, brown and gray — were used to complete styles suited to each member’s image, with the beanie’s cute shape and details serving as focal points to express a lovely yet hip ‘hip-feminine’ mood. The press release also introduced the ‘Bunny Beanie,’ alongside the ‘Miyaong Beanie,’ as an item that rounds out this winter’s styling.
The photo card promotion launched with the campaign draws on each RESCENE member’s campaign images. The cards capture the members in a variety of looks and are designed to be collected along with MLB products, while special holographic cards reminiscent of Pokémon cards are also included at random. MLB said that after the photo cards were revealed, the MLBKOREA social media account was flooded with comments asking how to purchase them and sharing proof of purchase.
MLB describes the ‘Miyaong Beanie’ as an item distinguished by unique ear accents and well-structured knit details. The company noted that it flatters any head shape, making it an easy accent piece for a wide range of winter looks. In the campaign, RESCENE wore a variety of items, each in a different style, showcasing the FW26 beanie styling proposed by MLB.
Liv wore the ‘Plush Miyaong Beanie’ in pink — made from a well-structured knit that suits every head shape — with the ‘Women’s Varsity Sportive Ribbon Off-Shoulder Sweatshirt.’ The look emphasizes RESCENE’s signature ‘lovely-hip’ styling, delicate and pretty in equal measure.
Minami chose the ‘Plush Miyaong Beanie’ in white, featuring its unique cat-ear accents. She paired it with the slim yet sporty ‘Women’s Sheriff Basic Hooded Zip-Up’ to create MLB’s signature hip-feminine mood.
May paired her look with the ‘Women’s Varsity Lettering Ribbed Hooded Zip-Up,’ which features a generous hood and vertical ribbed details. Tone-on-tone lace tape accents give the style an even slimmer, more feminine feel.
Zena matched the ‘Plush Miyaong Beanie’ in beige with the ‘Women’s Basic Henley-Neck Layered Slim Semi-Crop Long-Sleeve T-Shirt.’ According to MLB, adding the iconic Miyaong Beanie to the sporty mood of the halter-neck layered design created an outfit that is simple yet makes a statement.
Kim Tae-young, director and head of marketing at MLB, said, “RESCENE’s fresh and sophisticated image aligns well with the young, trendy brand mood that MLB aims to convey through the Miyaong Beanie.” He added, “We plan to present a variety of content with RESCENE, including the photo cards we newly created to reflect current trends, to actively communicate MLB’s new-season style to consumers.”
Further details on MLB’s FW26 campaign ‘MY ICONIC BEANIE, THE RESCENE WAY’ with RESCENE and the photo card promotion are available on MLB’s official online store and official social media channels.
