Street casual brand BROWNBREATH is opening a pop-up store at Hyundai Department Store's Pangyo branch with its exclusive model ALPHA DRIVE ONE (hereafter ALD1). The pop-up will run from Oct. 9 to 15 on the fourth floor of Hyundai Department Store Pangyo.
The pop-up extends the series of ALPHA DRIVE ONE collaboration activities BROWNBREATH has carried out over the 26FW season. On Oct. 1, the brand released its winter campaign, featuring visuals that pair BROWNBREATH's 26FW winter collection with the free-spirited, distinctive mood of the ALPHA DRIVE ONE members. The following day, Oct. 2, the brand announced the Hyundai Department Store Pangyo pop-up via its official social media channels.
The pop-up will present BROWNBREATH's 26FW winter collection. Visitors will also have another chance to get the ALPHA DRIVE ONE photocards that were given away with the heavy-outerwear pre-launch on Sept. 18. According to the brand, the photocard giveaway at the time ended early, and BROWNBREATH said this pop-up will be the last opportunity to obtain those photocards.
Perks for visitors have also been prepared. In addition to the photocard giveaway, a range of interactive events and special programs will take place throughout the pop-up.
A "Special Package" event for purchasing customers will be held as well. The Special Package consists of a Polaroid personally signed by an ALPHA DRIVE ONE member, a set of two postcards, a BROWNBREATH 26FW item and a set of seven photocards. According to the brand, each member's signed Polaroid features a different image.
Customers who make a purchase during the pop-up can enter the event on site. BROWNBREATH will award the Special Package to a total of 11 winners selected by draw.
Further details on the pop-up store and events are available on BROWNBREATH's official social media channels.
