German luxury brand AIGNER, distributed by Yunik Union Co., Ltd. (CEO Park Sang-yong), is running the 'AIGNER POPUP STORE' on the second floor of Hyundai Department Store Pangyo from September 28 to October 15. Visitors can explore Aigner's Fall/Winter 2026 new arrivals together with the F/W 2026 capsule collection of outerwear and footwear, all in one place.
To celebrate the opening, actress and Girls' Generation member Sooyoung visited the store. According to the brand, Sooyoung drew attention on site with a stylish look, wearing Aigner's FW 2026 new pieces with a refined sense of style.
Key handbag lines for the Fall/Winter 2026 season presented at the pop-up include 'Deborah', 'Whip', 'Castella' and 'Sellina'. Each line features new design elements for the season, including brushed silver tones, a Y2K-inspired bowling bag silhouette, braided drawstrings and saddle details. Aigner explained that, through these designs, it has reinterpreted the brand's signature heritage in a contemporary way.
Unveiled for the first time alongside the handbags, the capsule collection expands the lineup from outerwear such as cropped jackets to footwear including sneakers and boots. The assortment allows customers who have mainly known the brand through its handbags to discover Aigner's new style proposals across outerwear and shoes as well.
Opening promotions have also been prepared. Visitors who add the brand as a KakaoTalk Plus Friend will receive a 'Lucky Logo Sticker', and gifts such as a logo mirror, shawl and Ellie bag are offered according to purchase amount. Customers spending KRW 500,000, KRW 1 million and KRW 2 million or more will receive additional discounts of KRW 50,000, KRW 100,000 and KRW 200,000, respectively.
Aigner's FW 2026 campaign, 'Equitania', was shot by photographer Andreas Ortner and features German top model Franziska Knuppe. Set against Schloss Amerang in the foothills of the Bavarian Alps, the campaign captures the equestrian culture at the root of the brand.
The pop-up store runs from Monday, September 28, to Thursday, October 15, at the Aigner store on the second floor of Hyundai Department Store Pangyo (20 Pangyoyeok-ro 146beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do).
