E.B.M (Edition by Mischa), the young contemporary brand operated by Sisun International, has unveiled its 26 WINTER campaign with brand ambassador Nana. Alongside the campaign launch, the brand is rolling out a new-arrivals discount promotion, a livestream with a stylist and an in-store signing event.
The campaign's theme is 'Elsewhere, Becoming Me.' In the shoot, Nana captures recurring structures and her own evolving self within them. According to the brand, the campaign proposes E.B.M's signature refined winter style through silhouettes that flow naturally even within a solid structure, paired with a muted color palette.
In the campaign images, Nana pairs a jacket and mini skirt in a muted dark beige for a look that is polished yet feminine. A burgundy knit legging adds a classic touch, completing a styling suited to the fall-winter season.
In another look, a casual long goose-down coat is layered over toned-down innerwear to create a warm winter mood. Velvet pants with a subtle sheen shape a silhouette that is comfortable yet stylish, while the muted color combination underscores E.B.M's characteristic sophistication.
A look pairing a royal blue knit with sepia pants showcases a relaxed silhouette and harmonious color play, with a beige ball cap adding a casual accent. Another look matches a cozy ivory knit with a gray mini skirt, combining soft textures with a feminine silhouette.
According to the brand, Nana naturally layered pieces in different materials and colors to express the structured silhouettes and easy styling of the 26 WINTER collection.
On the sales front, a launch promotion timed to the campaign release is underway. From Oct. 1 to Nov. 4, E.B.M is running its 26 WINTER campaign launch promotion, offering 10% off new arrivals and a complimentary leopard-print shoulder bag to customers who spend KRW 300,000 or more.
The brand has also set up both online and offline touchpoints. A livestream with stylist Seo Su-kyung will air on Oct. 22 at 8 p.m., and on Oct. 23 at 3 p.m., Nana is scheduled to visit the E.B.M store on the fourth floor of Lotte Department Store's Main Store for a signing event.
