French-inspired young classic brand ROLAROLA has unveiled the first lineup and campaign imagery of its Winter '26 collection, starring Jang Won-young. Alongside the new products, the brand announced it will open a new store built around the concept 'LA MAISON DE ROLA' at Lotte Department Store Main Store on Oct. 8. The rollout ties together a seasonal collection, a campaign with its brand model and an expanded offline presence, all timed to land at once.
According to the brand, the Winter '26 collection proposes a relaxed, natural style that comes through in a look that is effortlessly undone rather than perfectly put together. Through soft knits and fur, romantic details offset by unexpected colors, and free-form layering, ROLAROLA says it is presenting a new feminine mood that lets wearers strike their own balance in their own way.
Outerwear sits at the heart of the lineup. The 'Ribbon Short Down,' which the brand says captures ROLAROLA's signature sensibility, features shirred sleeves, ribbon details and a cropped length for a look that is both sweet and playful. It is joined by a lightweight down jacket in subtle hues and a light fabric, designed to be thrown on with ease. The outerwear offering is further rounded out by the 'Hooded Duffle Coat,' with a hairy texture and a relaxed, naturally flaring silhouette, and the 'Flower Fleece Hood Zip-Up,' which can be worn reversibly, in either a floral pattern or a solid color. A fleece half zip-up, cozy and warm enough to work as either a layering piece or outerwear, completes the lineup.
ROLAROLA also released its new campaign with Jang Won-young, titled 'Untouched - As She Is.' Set against the soft, warm light and quiet atmosphere of winter, the campaign conveys ROLAROLA's seasonal mood through relaxed, natural styling that looks effortless yet considered. Casual, easygoing looks, from brightly colored knits and cardigans to soft fur and fleece, highlight Jang's fresh and lovable charm, and the brand said she brought the outfits to life with her warm presence and expressions.
The new winter collection and campaign imagery are available on ROLAROLA's official online store, on online platforms including Musinsa, 29CM and KakaoTalk Gifts, and at the brand's offline stores nationwide. As a sales-linked promotion, customers who spend KRW 30,000 or more will receive a Jang Won-young photocard while limited quantities last.
Offline, Lotte Department Store Main Store becomes the brand's new hub this season. ROLAROLA will open a new store on the ninth floor of Kinetic Ground at Lotte Department Store Main Store on Oct. 8. Built around the concept 'LA MAISON DE ROLA,' the store translates ROLAROLA's tastes and archive into a space styled as a home. Elements evoking the everyday life of 'Rola,' such as a wardrobe, a sofa and a small kitchen, are placed throughout, so that visitors can go beyond browsing product displays and naturally experience the brand's sensibility and lifestyle, according to the brand.
Perks marking the opening will follow. In addition to the Jang Won-young photocard giveaway, the store will offer a lace card wallet exclusive to Lotte Main Store along with a customization service. Through Oct. 11, it will also run time-attack events offering buy-one-get-one deals and discount coupons, as well as a lucky draw. A 'Lace Patchwork Passport Cover' will be released as a Lotte Main Store limited-edition item, and the 'C'set Rola' eco bag and cap will make their debut at Lotte Main Store ahead of wider release. This release marks the first lineup, and ROLAROLA will carry its seasonal schedule forward with the Oct. 8 opening of its Lotte Department Store Main Store location and opening events running through Oct. 11.
