As the winter season approaches, the challenge for fashion brands is how to present outerwear. Contemporary brand SISLEY has offered its answer with a 2026 WINTER campaign starring actress Lee Joo-bin. Rather than spotlighting a single item, the campaign demonstrates an approach that places voluminous outerwear at the center and builds around it with bottoms and accessories.
The campaign is set in a space where a subway platform meets tiled walls. Here, Lee carries the scenes with a calm yet intense gaze. The first look pairs a brown oversized padded jacket with a subtle sheen with black shorts, finished with a black leather bag for a polished winter look.
Another shot shifts the mood. A navy padded jacket accented with a brown fur collar is paired with a gray V-neck knit and charcoal wide-leg trousers, along with a suede bag, creating a cozy yet classic feel. Within the same padded-jacket category, the campaign effectively sets contrasting combinations side by side: shorts versus wide-leg trousers, leather versus suede.
SISLEY explained that through this campaign, it proposes its own take on winter styling, adding slim belts and wide-silhouette bottoms to voluminous outerwear to achieve both practicality and femininity. This is the brand's own description. That said, in this reporter's reading, the approach of streamlining bulky winter outerwear through belts and bottom silhouettes appears to be an attempt to show how a single piece of outerwear can extend across multiple outfits.
Lee Joo-bin, who serves as the campaign's model, won over viewers with her nuanced emotional performance opposite Ahn Bo-hyun in the tvN drama 'Spring Fever,' which ended in February, portraying a story of romance and personal growth. She has since continued a diverse range of activities, showcasing her bright, down-to-earth charm on Coupang Play's 'Bonjour Bakery' and SBS's 'Beopryun Road: The Monk and the Guest.'
The remaining question is how the styling proposals presented in the campaign will carry through into SISLEY's outerwear strategy this winter season. As this is not addressed in the released materials, it remains a point to watch in the brand's next moves.
