Italian premium lifestyle brand Duvetica (DUVETICA) unveiled its FW26 winter campaign with brand ambassador Kim Ji-won on the 14th.
Ahead of the arrival of the cold season, the campaign centers on short and mid-length down jackets. Anchored in down, widely regarded as the brand's heritage, the campaign puts styles in different lengths front and center. Kim, combining her signature chic aura with a modern mood, captures Duvetica's premium lifestyle, which moves effortlessly between everyday life and travel, through a deeper, more evocative winter sensibility.
The 'Torisa Velvet' worn by Kim applies a functional velvet-like fabric to Duvetica's signature short down jacket. According to the company, the softly lustrous velvet texture adds a sense of luxury. Generously filled with European goose down, the jacket achieves a lightweight yet voluminous silhouette. Its short length allows for ease of movement, making it a natural fit for everything from everyday city life to travel.
Also featured is the 'Maratea Mid,' a mid-length down jacket highlighted by plush European fox fur. Crafted in a smooth semi-gloss fabric, it features Duvetica's signature pentagonal waist belt to clearly define the waistline. The company says its relaxed, longer length offers both warmth and an elegant silhouette.
The two pieces build on the brand's existing signature down by adding velvet and fox fur, offered in short and mid-length versions respectively. "With this winter collection, we focused on elevating the craftsmanship of winter outerwear by adding rich materials such as velvet and fox fur to down, Duvetica's heritage," said Kim Tae-young, director and head of the marketing division. "Together with actress Kim Ji-won, we are proposing a winter style that retains its elegance even in the coldest season."
Duvetica's FW26 winter collection is available through the brand's official online store and at major stores nationwide.
Meanwhile, Kim Ji-won is drawing attention for her return to the screen after two years in the SBS Friday-Saturday drama 'Doctor X: Age of the White Mafia,' which premiered on October 9.
