Key executives and related parties of The Nature Holdings Co., Ltd. (CEO Park Young-jun) have purchased shares in the company, a move the company is framing as part of its effort to strengthen accountable management. The company also plans to drive fourth-quarter earnings improvement by boosting the competitiveness of its core brands, including National Geographic Apparel, and expanding its business scope.
The Nature Holdings announced in a regulatory filing on the 2nd that related parties, including CEO Park Young-jun and three other key executives, purchased a total of 49,480 company shares through an after-hours block trade. The purchase was worth approximately ₩320 million.
Of that total, CEO Park acquired 13,894 shares. This marks the 11th time Park has bought company shares since the company's listing in July 2020. Incoming CEO Hyun Jong-hyuk, Executive Vice President Park Beom-jun and Managing Director Kim Jin-young, the newly appointed chief financial officer (CFO), also took part in the purchase.
The company placed particular significance on the purchases by incoming CEO Hyun Jong-hyuk and new CFO Kim Jin-young, explaining that the new leadership team responsible for management and finance has personally demonstrated its commitment to accountable management and enhancing shareholder value.
According to the company, the share purchase is also in line with the "2026 Corporate Value-Up Plan" it disclosed in March. In that filing, The Nature Holdings set out targets for growth, profitability and shareholder returns, along with concrete execution measures for generating stable earnings and increasing shareholder value.
The company said that, alongside strengthening accountable management, it is focused on raising corporate value by improving the performance of its core business. To that end, it is enhancing the product competitiveness and seasonal marketing of National Geographic Apparel, while also expanding product categories and distribution channels in line with the characteristics of each brand.
For its flagship National Geographic Apparel, the company is concentrating on upgrading its product planning and creative capabilities. It intends to expand signature products spanning apparel, footwear and equipment, with the aim of sharpening the competitiveness of its core brand through product development that reflects the brand's identity.
Marketing is also being stepped up. The brand recently tapped actors Go Youn-jung and Heo Nam-jun as new brand ambassadors and rolled out its FW26 campaign. Through this, it aims to raise awareness of key seasonal items such as the "Costoni Reversible Fleece" and drive sales. The company said it plans to broaden consumer touchpoints to expand sales during the peak fall/winter season and translate this into improved fourth-quarter results.
Brompton London is expanding its business based on its exclusive domestic distribution agreement for Brompton, the premium British folding bicycle brand, extending its lineup beyond apparel to bicycles and accessories. On September 25, it began official bicycle sales at 13 Brompton London stores nationwide, formally launching its distribution business. The company's strategy is to add bicycles to its existing fashion retail business, broadening its product range and customer base while building a new revenue stream.
Growth brands such as Mark Gonzales and Deus Ex Machina are likewise leaning on their distinctive identities. The company plans to strengthen product and marketing competitiveness for each brand to widen its customer base and, in turn, support portfolio diversification.
Subsidiary Barrel is enhancing the competitiveness of its core water sports categories, including swimwear, waterwear and equipment, while also pursuing expansion of its overseas business. In Korea, it is broadening consumer touchpoints through products and content. In China, it is gradually expanding local distribution networks and points of sale based on its distribution agreement with Tianma Sports.
"The share purchases by key executives and related parties reflect our commitment to taking responsibility for the company's growth and the enhancement of corporate value," a The Nature Holdings official said. "We will closely review fall/winter season sales and each brand's business strategy, and work to build the trust of shareholders and the market through tangible management results."
