Derma beauty brand irecipe has unveiled a new ad campaign built around its signature product, the '3-Second Cream Mist,' with NMIXX member Jiwoo as the face of the campaign. In a release issued on October 2, 2026, irecipe announced the campaign and said it will run a promotion aimed at hydration-focused shoppers on its Naver Smart Store.
irecipe describes itself as a derma beauty brand that 'makes its own ingredients from scratch.' According to the company, the '3-Second Cream Mist' has recently drawn a strong consumer response and, on the strength of its hydration and skin adherence, has established itself as a 'go-to mist' in the beauty market. The company also says the product is gaining word-of-mouth traction during the dry season as a moisturizing item that creates a supple, healthy skin base. However, the release did not provide specific figures, such as sales volumes or rankings, to support these claims of popularity.
On the product side, the company's key selling point is absorption speed. irecipe said the '3-Second Cream Mist' is formulated with ultra-fine particles designed to absorb into the skin within three seconds, delivering deep hydration with a single spray. The brand highlights its finish as a differentiator, saying it is light yet helps create a so-called 'water-soaked skin' look that appears to hold moisture. The intent appears to be offering the hydration of a cream in the convenient format of a mist, encouraging users to top up moisture frequently throughout the day.
The new campaign focuses on exactly these moments of use. The video follows Jiwoo through her daily life, reaching for the '3-Second Cream Mist' whenever her skin needs moisture. The company said it naturally weaves the product into a variety of everyday scenes and elevated the campaign's polish with stylish direction that brings Jiwoo and the product together. irecipe added that the product's popularity prompted it to release the new video campaign with a fresh, stylish creative approach.
A sales promotion is also being rolled out in tandem with the campaign launch. For hydration-seeking customers concerned about dry skin, irecipe has prepared a range of events on its Naver Smart Store. These include discounts on the mist featured in the new campaign, a special moisturizing-line promotion, new-member coupons and gifts with purchase based on spending thresholds. Details such as discount rates and promotion dates were not specified in the release and can be found on the Smart Store.
An irecipe representative said that, thanks to customers' interest and support, irecipe's mist has been widely embraced and is becoming a go-to hydration item. The representative added that the new campaign aims to present, together with Jiwoo, a new hydration routine proposed by irecipe, and encouraged consumers to experience the brand's differentiated products firsthand along with the various promotions available on the Smart Store.
irecipe's new ad videos will be released in stages through the brand's official social media channels. Further details on the campaign promotion are available on irecipe's Naver Smart Store.
