Eastpak, the global backpack brand best known for its bags, has introduced an apparel collection in Korea for the first time, timed to the fall/winter season. Musinsa, which handles Eastpak's official distribution in Korea, said on the 2nd that it has launched the brand's first apparel collection and will use it as a springboard to accelerate Eastpak's expansion into a lifestyle brand.
Musinsa has named singer Crush as Eastpak's first ambassador in Korea and unveiled the brand campaign 'LAYERED IN THE CITY' alongside the 26FW apparel collection. The campaign imagery captures Crush in layered looks, building his style in his own way against an ever-changing cityscape.
This marks the first time Eastpak has presented an apparel collection beyond bags in Korea. According to the company, Musinsa Trading, Musinsa's dedicated brand business unit, is leading category expansion for the global brands it distributes in Korea, broadening their growth potential. Earlier, in July, global backpack brand JanSport opened its first-ever flagship store worldwide in Seongsu-dong together with Musinsa, debuting apparel such as hoodies, T-shirts and pants for the first time as it set out to transform into a lifestyle brand. Eastpak likewise plans to use this apparel launch and ambassador appointment as an opportunity to further extend its reach from a bag brand into a lifestyle brand.
The debut 26FW apparel collection consists of key seasonal pieces, including a lightweight down jacket, a down vest, a fleece ninja hood and Parachute Pants 2, along with backpacks and accessories. The company said functional details such as hoods, hem drawstrings and packable pockets enhance the pieces' versatility as travelwear suited to both everyday life and travel.
Since signing an official distribution agreement with Eastpak in April 2026, Musinsa has been involved in every stage of the brand's expansion, driving its growth in Korea. Beyond the ambassador appointment and the rollout of the new campaign, Musinsa plans to support the market entry of the new apparel line by linking these efforts with exclusive sales through the Musinsa platform.
Eastpak's 26FW apparel collection, featuring Crush, went on official sale through Musinsa on October 1. To celebrate the launch, Musinsa is hosting a special promotion titled 'Crush's Layering Formula,' offering discounts of up to 15%. Three customers selected by draw from among those who write reviews will receive a Basic Logo T-shirt.
